Privacy Policy
Last Updated: November 15, 2025
BrightOutcome Inc. ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our company website at brightoutcome.com ("Website"). Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.
Important Note: This Privacy Policy applies only to the BrightOutcome company website. Our products and services (including GEMINI, ACS3, and SAGE LEAF, and other future products) have their own separate privacy policies that govern the collection and use of data within those platforms.
1. Information We Collect
1.1 Information You Provide
We collect information that you voluntarily provide when you:
- Fill out contact forms (name, email address, organization, phone number, message content)
- Sign up for waitlists (name, email address, programs of interest)
- Request a demo or consultation (name, email address, organization, grant information)
- Subscribe to our newsletter (email address)
- Apply for partnerships or collaborations
1.2 Information Collected Automatically
When you visit our Website, we automatically collect certain information through cookies and similar tracking technologies, including:
- Device information (browser type, operating system, device type)
- Usage data (pages visited, time spent on pages, click patterns)
- IP address and general location information
- Referring website or source
- Date and time of access
2. How We Use Your Information
2.1 Marketing Communications Consent
When you submit forms on our Website, you may have the option to consent to receive marketing communications from us by checking the consent box. This consent is optional and not required to submit your inquiry. If you provide consent, we will send you information about our products, services, research updates, and upcoming programs. You may withdraw your consent at any time by clicking the unsubscribe link in any email.
2.2 General Uses
We use the information we collect to:
- Respond to your inquiries and provide customer support
- Send you information about our products, services, and upcoming programs
- Notify you about updates, events, or changes to our Website or services
- Manage waitlist registrations and early access programs
- Improve our Website and user experience
- Analyze Website traffic and usage patterns
- Comply with legal obligations
- Protect against fraud and unauthorized access
3. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies provided by HubSpot for website analytics and marketing purposes. Cookies are small data files stored on your device that help us understand how you interact with our Website.
3.1 Types of Cookies We Use
- Essential Cookies: Required for the Website to function properly
- Analytics Cookies: Help us understand how visitors use our Website
- Marketing Cookies: Used to track visitors and display relevant content
3.2 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect your experience on our Website.
4. Sharing Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
4.1 Service Providers
We work with trusted third-party service providers who assist us in operating our Website:
- HubSpot: Website hosting, forms, email marketing, and analytics
- Cloud Infrastructure Providers: Secure hosting services
These providers are contractually obligated to protect your information and use it only for the services they provide to us.
4.2 Legal Requirements
We may disclose your information if required by law, legal process, or government request, or to protect the rights, property, or safety of BrightOutcome, our users, or others.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or uses of your personal information.
5. Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
6. Data Retention
We retain your information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. For contact form submissions and waitlist registrations, we typically retain information until we have responded to your inquiry or you request deletion. Marketing communications preferences are retained until you unsubscribe.
7. Your Rights and Choices
7.1 Access and Correction
You may request access to the personal information we hold about you and request corrections to any inaccurate information.
7.2 Deletion
You may request that we delete your personal information. Please note that we may need to retain certain information for legal or legitimate business purposes.
7.3 Marketing Communications
You can opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any email we send. Please note that you may still receive transactional or administrative communications from us.
7.4 Do Not Track
Our Website does not currently respond to "Do Not Track" browser signals.
8. International Users
Our Website is hosted in the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction. By using our Website, you consent to the transfer of your information to the United States.
8.1 Canadian Users (PIPEDA)
Canadian users have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to access personal information and challenge its accuracy.
9. Children's Privacy
Our Website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
10. Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party websites you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our Website after such changes constitutes acceptance of the updated Privacy Policy.
12. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
BrightOutcome Inc.
Attention: Privacy Officer
1110 Lake Cook Road, Suite 167
Buffalo Grove, IL 60089
Email: privacy@brightoutcome.com
For general inquiries, please use our website contact form or email info@brightoutcome.com.
Note: This Privacy Policy applies only to the BrightOutcome company website. It does not apply to our product platforms (GEMINI, ACS3, SAGE LEAF, or wellness programs), which have their own privacy policies governing data collection and use within those services.